Now, walk into the school, observe the students wearing goods, we can easily find that they have entered a misunderstanding in the concept of consumption, like to pursue famous brand. Eat well, drink well in campus, talk about the brand, the brand than meet the eye everywhere, and so.
To eat, to drink, KFC, McDonald's, Coca-Cola, it seems to drink cappuccino, foreign things can show the grade. Sweater to wear "Lining" and "kappa", "back the bag to Madge Siberia", "J Bozeman", a bicycle riding shoes to wear "Adidas", often a classmate bought a new brand-name products, people began to envy, then followed, before long, this a brand name will become a necessity for many students are prepared by.
In fact, this kind of fashion is not good, as a minor student, inexperienced deep, the quality and price of consumer goods examine ability is not strong, brand has become the only standard to measure the value of the goods they. In fact, famous brand commodity price is quite "black". A pair of "Adidasi" generally have to spend five million, a high-end mountain bike for a thousand dollars, not very rich working families, generally can not afford. The pursuit of brand names, will undoubtedly add to the burden of parents. Extravagance and extravagance". From the physical and mental growth of young people, this kind of pursuit of famous brands may become the corrosive agent of students' pure mind. You know, if a person is mind in nature to think not idle away in seeking pleasure, enterprising, will affect its progress. Moreover, enter the society in the future, if the economic source is difficult to meet, those high consumption habit is hard to change, the desire cannot be satisfied, can cause harm to your heart, will gradually lead people to the abyss of suffering. As the saying goes, from frugality to extravagance, from extravagance to frugality.
I have seen some students do not consider their own family conditions, to compete with the students, in order to wear brand-name, at home with their parents crying, crying, want to buy brand-name clothes, have seen some parents let their children enjoy the brand-name, deliberately create a rich family. Famous brand, for modern people, it is really attractive, is a symbol of wealth, is the display of taste, is a kind of cultural upbringing. In modern life, generally speaking, the elderly wear brands, showing rich, middle-aged people wear brand, increase the taste, young people wear brand, pure pursuit of fashion, and youth wear brand, it is the parents indoctrination training.
Of course, the conditions, enjoy famous brand, is to improve the quality of life performance, these we can not blame. What can have money at home, they do not make money, but a taste of fashion, the pursuit of brand, is a bit too ambitious? Some parents in order to let the children happy, on tiptoe to do eldest son, playing face to charge fat, they usually live frugally, saved money to buy brand-name children. This practice, both contrary to the wishes of parents, but also contributed to the children's vanity, not desirable.
In today's era, the only child age, most families have only one child, let children eat well and wear well, understandable. Many children in eating and drinking do not know who knows Chinese food, a journey into the truth, in the financial management, but do not understand why you want to see food to eat, do not know how to do not know what is to save. They have had on hand, eat a ready-cooked meal life, do not worry about food, do not worry about clothes, light of heart from care to spend every day. The children were unbearably mad, for adults when is numb, do not think about the hardships of parents, but asked the fuel, ignoring the pots and pans, just want to have someone else I should have. Where will the child's consumption concept go? It's worth pondering.
Nowadays, with the development of science and the progress of society, the standard of human pursuit of enjoyment is also getting higher and higher. The pursuit of high taste, high quality of enjoyment, but also become a fashion in people's minds. Of course, there are conditions, with brand-name, wear brand-name, access to high-end entertainment places, increase consumption, stimulating domestic demand, so instead of invigorating the economy, it should be understandable. But to the person who should, specific treatment, love children, family income should be based on moderation, spoil the child, starting from the actual amount of income out, according to grasp the sense of propriety, otherwise, only parents pressure increases, the child's vanity expansion, does not do well, it may be a get out of hand.
According to consumer behavior, the psychological process of brand selection is a complicated process, which is influenced by culture, economy, politics and so on. The growth of students age, the social status, they will form a variety of brand preference, will also lead them to a certain value, especially the brand concept of consumption, will be an important role in the future to measure the value of the goods from the. Through the survey, we know the brand awareness, the main psychological activities and attitude of the brand in the process of brand selection. Many students pursue famous brands in order to make their lives more personal. In pursuit of individuality and enjoyment of consumption, there is an unreasonable place for students to consume. Excessive pursuit of brand, irrational consumption structure and so on. Therefore, even if the family conditions are relatively good, in pursuit of the brand, but also should pay attention to guide the children to consume, not blindly follow the trend, do not blindly pursue high-grade enjoyment, in this problem, education children learn to rational consumption, should be an important lesson for each family.