whole foods market (wfm) first opened in 1980 as a large health food store in austin, texas. the company only sells natural products, is committed to sustainability and is often listed as a top company to work for.however, whole foods market is not without its critics. claims ranged from employees not discounting the weight of a container when selling bulk items, to delis selling products by the piece instead of the pound, and of employees pre-labeling containers and then filling them with varying (sometimes lower) amounts of product.in 2015, on the other side of the country, whole foods was accused of similar practices.
with the dca claiming that thousands of products have been mislabeled, whole foods could face fines of up to a few million dollars – relatively nothing compared to its record $4.7 billion in 2015 q1 sales. in an effort to increase profit, whole foods has been lowering prices for years, and in 2015 the company announced the opening of a new, lower-priced sister chain to attract younger shoppers. there’s an argument to be made that regular shoppers at whole foods are price insensitive – the store is notorious for its high prices and is still packed with customers every day.
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with an average salary of around $11/hr, whole foods is definitely expecting a lot of their employees. )of course whole foods over-charges its customers; its whole business model is based on providing exclusive products to a wealthy clientele. with possible mislabeling fines that may pale in comparison to the potential extent of profits from these unfortunate practices, it’s perhaps unlikely that whole foods will devote a lot of attention and resources to fixing this problem.